Credit cards increase sales!
Merchant accounts are invaluable in both the on-line and brick and mortar world. Accepting payment by credit cards and debit cards will dramatically increase sales of most goods and services.
Customers want convenience. And multiple payment options make it easy for your online customers to say "Yes, I'll take it". According to Visa International, the convenience of credit and debit card payment options can increase sales by from 30% to 100%!
Cash sales are increased by the mere presence of credit card logos! This surprising effect was documented in Robert Cialdini's book, "Influence". He showed that the presence of Master Card and Visa logos actually increased cash sales by 29%, even though credit cards were not used!
Your credibility is enhanced. Advertising that you accept credit and debit cards increases your credibility! The public knows that Merchant Account status is not always easy to get and will look at you as a more solid company.
Average total sale amount goes up. Studies have shown that when we're ready to make a purchase and are paying by credit card we are more inclined to purchase the "upgrade" product or service. Human nature seems to cause most of us to be inclined to purchase the "better model or service upgrade" when we can finance the purchase with a credit card.
Impulse purchases increase. Your willingness to accept credit cards also can lead to an increase in those all important "impulse purchases".
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