Niche markets on the web

If you serve a niche market with your products or services, consider investing in a commercial web site. The global nature of the Internet allows you to reach new customers around the country and the world, in a very efficient, cost effective manner.

Use your commercial web site to promote your niche business:

  • showcase your products and services.
  • provide detailed consumer information and photos.
  • provide a user friendly shopping cart and secure order system.
  • post frequently asked questions and other useful information.
  • build relationships with your customers.
  • encourage visitors to use feedback forms.

Marketing tips for your niche business

Become a successful on-line niche marketer by practicing these important techniques:

  1. List the characteristics that best describe your potential customers.
  2. Select search phrases they would use to find web sites like yours.
  3. Craft your web pages for Top 10 rankings on these search phrases.
  4. Develop affinity relationships with other (non-competing) on-line vendors who serve the same niche market.
  5. Exchange reciprocal links with them.
  6. Use a "signature file" for your company email.
  7. Place your web address on all business stationary, labels, signs, etc.

Is your web site broken?

Once a visitor lands on your site, you only have a few seconds to engage their interest. How's your site doing?

» Request an evaluation.