South Florida Web Promotion

Web Promotion

NetBizWeb pioneered web site promotion in South Florida during the late 1990's. Since then web site promotion has become ever more critical to the success of a small business. Unfortunately most web sites fail to produce satisfactory results in today's highly competitive on-line environment. This shortcoming can be corrected!

There are many ways to drive targeted traffic to your web site (links to some can be found on our Resources Page):

• Search Engine Friendly Pages - make it easy for the SE's to understand the meaning of all your pages.
• Create a Squidoo Lens - see Senior Day Care for a good example of how to jump start your website.
• Opt-In Email Marketing - invite visitors to subscribe to your eNewsletter.
• Affiliate Programs - use a 3rd party affiliate network to handle recruitment and administration of your Affiliates.
• Referral Programs - an "in house" solution where each referrer is given a unique referral code for new visitors to use on your site. Typically the visitor receives a discount on their purchase and the referrer earns a referral fee.

There are also various forms of on-line advertising that can drive new visitors to your web site. They include the following:

• Pay For Performance Advertising - also known as "Pay Per Click" programs, they're a great way to jump start a new web site with nearly instant targeted traffic.
• Banner Ads - by carefully selecting sites with a visitor profile closely matching your target market, you can maximize the pull of these on-line ads.
• Sponsor established eNewsletters - there's at least one for every conceivable niche. Ad rates are generally reasonable.
• Your "in house" eNewsletter - use it to promote special pricing for your subscribers.

Don't forget to include your web site's URL (i.e. www.yoursite.com) on your business stationary, collateral materials, manuals, signage, display advertising, blogs and employee email signature files. Make it as easy as possible for members of your target market to find your site first!

If your best prospects cannot find your web site, all the high quality production values in the world will not produce an on-line profit!