Enhance value & boost sales?
Simply put, give your visitors what they are looking for! Or makeover your site so it attracts visitors in need of your goods and services.
Go beyond the obvious. Simply putting up a site that talks about your company, and the products and services it sells is not enough. Visitors expect you to provide rich informational content that will give them the confidence to trust you with their business. They are concerned what will happen after the sale. Will you be there for them if something goes wrong?
Here are some ways you can increase the effectiveness of your site with additional informational content.
Frequently Asked Questions
FAQs are the simplest kind of on-line informational document. Each FAQ page addresses a set of related questions. An easy way to determine appropriate FAQ topics is to ask " what questions are my customers asking when they call my 800 numbers?" Frame a simple answer to each question and you have a FAQ. Post these FAQs on your web site and save hours of 800 line phone support each week! This should be an integral part of your customer support strategy. It will pay big dividends.
Technical Documents
Provide extensive product fact sheets, assembly instructions, minor repair information, etc. These documents can be made available for downloading as PDF files, however, a version of all but the most detailed documents should also be available in HTML form for on-line viewing.
Microsoft has excelled in providing an on-line "Knowledge Base" comprised of thousands of web papers describing how to diagnose and solve various software and hardware problems.
Other Information
Why not go the extra mile for your customers by helping them get the most out of your product or service? Listen to your customers, they'll tell you what information needs to be on your web site.
Do you want to build a loyal customer base? Newsletters focused on customer needs are a natural and valuable extension. Carefully written newsletters can be a powerful and inexpensive means of building company or brand loyalty. The production and distribution cost of an email newsletter is far below that of one that is printed and mailed.
Call NetBizWeb (954-545-0247) for an appointment to discuss how you can build the informational value of your web site and improve your bottom line.